Facebook is an excellent platform to boost your marketing efforts
Social media has been a powerful tool in reinforcing the process of globalization. As an instrument of facilitating more intimate communication among its users, social media has become an increasingly important marketing platform for many businesses.
One of the most widely used social networking site these days is Facebook whose online membership has already reached more than half a billion. If it were a country, it would be the world’s third largest.
Facebook can be complicated especially if you intend to use it for business purposes. You must realize that Facebook has become very influential in our lives. Since it is the world’s number one online spot to hangout with friends, here are some of the irresistible reasons why companies should start using Facebook as part of their business platform:
- 500 million users and counting- Facebook cast a very wide net globally. Recently, it has passed the 500 million mark and it continues to expand as internet literacy keeps on growing. Its global reach is mindblowing. This is a fact that no company wants to ignore.
- Nearly an hour average Facebook time- Facebook users really spend quite a lot of time on Facebook whether chatting, commenting, browsing, or simply playing games. Recent study shows that people normally spend around 55 minutes using Facebook. It has even become an addiction for some who could not live without Facebook. Psychologists come up with the term Facebook Disorder to describe the condition.
- Facebook Connect- Many sites are scrambling to integrate Facebook to benefit from the traffic it generates. As many as 80, 000 sites and counting make use of this tool.
- Facebook Fan Box- Commenting has become prevalent. Many sites put in Facebook Fan Box to solicit comments, ideas, opinions, and ideas from users who were exposed to your product branding online without having to go to Facebook. This enables you to create a huge fan base for your products and services.
- Wide Network of Friends- Don’t you know that Facebook users have an average number of 140 friends? Imagine the potential of reaching this number of people without painstakingly going through the hassle of inviting people. Friends would often make referrals and share news, pictures, comments, and even videos.
Facebook has a lot of potential that you should not overlook. You can integrate Facebook as part of your overall strategic marketing plan. The sheer size of this social networking site would really force you to consider to making it as part of your marketing platform. It doesn’t matter what line of business you run.
Are you taking the full business advantage of Facebook? How will it boost your social media campaign?
