With its global reach, Twitter can boost your business and marketing efforts
Do you really think it’s quite dumb to use Twitter for business? Well, think again. You are pretty much aware that social networking or media sites have become increasingly ingrained to our modern life whether personal or professional.
Twitter has come a long way since its humble debut. Its increasing popularity has become influential in shaping the way people transmit and exchange information. It is a microblogging service which allows you send out messages called ‘tweets’.
Distance no longer matters these days. Communication has gone beyond the countries’ borders. It’s far easier to communicate today than before. With this microblogging service, you can let the world have a piece of yourself everyday. This really makes this great planet of ours smaller day by day. It’s not just about mere conversation. There’s more to conversation that Twitter brings.
To illustrate what I mean, here are some interesting things to consider:
- Twitter has been one of the Top 50 sites frequently visited and used by internet users
- During the 2010 FIFA World Cup, an amazing 2940 tweets/ second in just a span of 30 seconds was recorded when Japan scored against Cameroon.
- More than 80 million tweets are being sent out each day!
- Can you imagine the opportunities Twitter can potentially bring to your business and marketing campaigns?
Why Twitter matters to business?
- Twitter helps in connecting people regardless of distance. With its unique microblogging feature, it does an excellent job of following friends and colleagues. This would make your marketing efforts more convenient.
- Communication wise, Twitter is productive and cost-effective. Unlike conventional media platforms, this does not require a huge start-up money.
- The business opportunities are abundant because of the huge number of users you can address in a single click. It is user-friendly and can cast a wide net of audience. This a perfect tool for brand promotion.
- Twitter is an important tool for soliciting customers’ concerns and opinions.
- Twitter acts like a doorway to the latest trends in the industry. It’s like a hub of fresh updates. Recent updates has become far more easier than before.
There are a lot of benefits that Twitter brings. Like other social media sites, it has even helped bring down various authoritarian governments across the Middle East. It helped in mobilizing Arab Spring democratic movements.
Are you an internet marketer? Are you taking full advantage of Twitter for your business and marketing platforms? If you don’t have a Twitter page yet, better sign up now.
